Hey, I'm raising my rate

For day rates:

Hey,

Hope you're well!

Just wanted to let you know that I'll be raising my rate to $XXX/day for all my new and existing clients. I'll also be implementing a new rush/weekend/holiday rate of $XXX.

I realize I'm not giving much warning, so I'm happy to work under the current rate until [month/day].

Let me know if you have any questions. Cheers!

For project rates:

Hey,

Hope you're well!

Just wanted to let you know that my prices will be increasing a little. For a video similar to [XXXX] it will cost around $___ instead of $___.

Let me know if you have any questions. Cheers!

If you've been quoting way too little:

Hey,

Hope you're well!

Apologies - this is my fault, but I've been putting in a bit more quality into these videos than originally quoted. If we'll be working on similar videos in the future, I'll need to increase the cost to match the quality I'm executing at.

Just wanted to let you know now so it's not a surprise later.

Let me know if you have any questions. Cheers!

How to explain your increase:

Hey,

I completely understand. I'm raising my rate to help me cover the increasing costs of running my business. It'll allow me to take on fewer clients and focus more on the work we do together.

I'm always happy to talk project scope and discuss ways of saving us both some time. However, I cannot continue working at my previous rate.

Let me know if you have any more questions.